Superstar Victo Ngai received a wonderful call from the Society of Illustrators, and we are thrilled to announce that she has won a silver medal – along with having 5 singles and one series admitted. This is a huge accomplishment, yet while it ain’t her first rodeo, she remains humbled by the honor.
I am detracting from how deeply meaningful this year’s accolades were for the artist, however. In Victo’s own words:
“Making art and promoting art have been trivial these couple weeks after the presidential election but this piece of good news from society reminds me that art can be the best tool to bring people together, it’s a universal language that embraces all. I have never felt any adverse effect on my career for being a female minority, and I think I have taken that for granted. The current political climate has been a reality check, it reminds me that it’s very easy to hate and demonize, to thinking the world as “us” vs “ them”, while it takes the best of us to understand and empathize. I have been extremely lucky to be born at this time and be working in an industry and living in cities that’s very accepting. I need to remember that I am able to live the life I live now because of those who fought the battles before me, for me.”
Congratulations, Victo, and thank you for sharing your beautiful thoughts with us.
Using his trademark lines and attention to detail, Carlo Stanga breathes life into his images and delivers the energy of the city. How fitting that he was chosen to illustrate the recent title “I am London” – a celebration of the city’s iconic architecture and distinctive character.
Valeria Petrone’s striking imagery garners a lot of attention, but it was particularly exciting to see her recent American Illustration profile.
Covering her sun-drenched childhood, inspirations, influences, and the technical aspects of how she creates her graphic work, it provides a colorful snapshot into the life of this fabulous illustrator.
No matter the size of your brand, there is one marketing fact that is a universal truth: social media matters.
In a world where “authenticity” is critical, however, it can become difficult for major companies to provide the same appeal. This is where we need to tap into clever strategies and unexpected twists: by utilizing existing platforms and working within their parameters, how can we create a unique and engaging experience?
Jonathan Bartlett was contacted not long ago to create artwork for a new Persol campaign, and it seems the hard work and creative thinking have paid off. Kettle, the agency behind the idea, explains, “Activities like Escape The Room and Sleep No More showed us how people enjoyed playing in physical spaces—and we applied those learnings to social, building an experience for the new generation. ” Persol would present an artwork with a new cliffhanger on its Instagram feed while viewers were able to dictate the direction of the story – making for a memorable customer experience and generating upwards of 4,421,105 unique monthly visitors for the brand. We certainly call that a success.
Learn more about this interesting innovation here, and take a look at more of Jonathan’s fabulous illustrations here.