And the start of 2010 sent us off to the races! It has been so encouraging to see the pace picking up a bit around here, and we are pleased to share some of the more exciting goings-on.
Patti Mollica had been commissioned by American Express to create two of her distinctive New York City images. Originally created for decals indicating American Express’s acceptance at establishments throughout the U.S., Amex has now chosen to purchase extended use rights. So keep your eyes open for Patti’s New York pictures on billboards, collateral, ads…who knows where!
Newest addition Pete Ryan’s go-get-em attitude is truly inspiring, and his editorial career has skyrocketed from his robust energy. All across the country, from The Los Angeles Times to The Boston Globe, his remarkably witty concepts have been a treat to see. Here is one of my favorite images, which he created for the LA Times:
Beppe Giacobbe recently collaborated with Panera Bread in a challenging new project. Needing an inspired visual overhaul, their agency’s creative team has been rebranding the chain’s tasty baked goods with more sophisticated in-store visuals. And now, Bostonians will be able to enjoy 8 of Beppe’s conceptual comestibles as they sip espresso and munch a morning croissant.
Last but not least, presenting Philippe Lechien. Ironically, this life-long Parisian captures NYC’s essence in his portrayals of the city’s vitality for both our MTA and Downtown Alliance.
During last year’s commutes, MTA’s #6 riders enjoyed getting lost in Philippe’s visually involved fire escape poster while avoiding eye contact with fellow passengers. And now, for the second time, the Downtown Alliance has called upon Philippe to offer his visions toward revitalizing New York’s downtown district. Philippe’s energetic lines and almost fashion-y approach are a perfect fit for this important organization’s mission.