by Nichelle Stephens
In addition to bookkeeping at Morgan Gaynin, I am the co-editor and event organizer of a blog, Cupcakes Take the Cake. The blog is all about cupcakes, I normally do monthly events here in New York City at various locations including bakeries, bars and parks. However, since my co-blogger Rachel Kramer Bussell and I were going to be in Austin for South by Southwest (SXSW), we decided to create a Cupcake Social at a local bar. The goal was to create a fun party where people could sample cupcakes from local bakers and also meet other people who love cupcakes. Cupcakes 2.0 was a success thanks to friends, locals, and word-of-mouth.
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First, my friends helped. Doing a google search to find a venue close to SXSW was a good way to start, but it was good to ask friends (or friends of friends) for recommendations. One friend of a friend recommended a few bars, so I chose from those.Â
Second, I got the locals involved, which included local bakeries, food bloggers, and a great area bar. When planning any event, the hardest thing is nailing down a venue. It seemed a little more daunting to “cold call” a bar in a city I had never been to. The manager at the Tiniest Bar in Texas was friendly and heartily agreed after I pitched the event and told him that I could get a lot of people to attend. It was a win-win situation since I brought patrons to a bar on a Sunday afternoon, and I didn’t have to pay a fee.Â
Third, I spread the word both online and offline. I posted the event on the blog and on facebook, created an online invitation using Pingg, and emailed friends who I knew would be in Austin. I also promoted the event offline by telling new people that I met when I first arrived. Luckily, friends from Los Angeles and Minneapolis also spread the word, and their friends came as well. Everyone had a blast, and I hope to do it again next year. These three elements can also work for an artist who wants to do a show of their work in another city. When you show your work in a a different place, it’s new and fresh. This is a great way to expand your patron base. Go on a tour! Artists are like rock stars, you know.




























